ONE CARD,SIX STORIES.

Each one is a regular day at a shop, and what the card does in it. Every name is made up. Every feature is real, except the one marked Coming.

  1. Two doors. Same street.
  2. Day one. A sticker on one counter. Café Zawye: Nothing changes. Joe, the barista, knows Rima takes a double espresso with no sugar. Café Sabah: The Kartak sticker goes on the counter. Rima taps it, and the card is in her wallet before her coffee is poured.
  3. Week three. Joe leaves for Dubai. Café Zawye: Joe leaves for a job in Dubai. The new barista doesn't know Rima, and the coffee Joe used to give her on the house stops. Café Sabah: Joe leaves for Dubai too. Rima's card still has six stamps, and the new barista sees her name when he scans it.
  4. Week five. A new café opens. Café Zawye: A new café opens across the street with half-price coffee for a month. Rima tries it. Nothing brings her back. Café Sabah: The same new café opens. Rima is four stamps from a free coffee, so she keeps coming.
  5. Week seven. A slow Tuesday. Café Zawye: A slow Tuesday. The owner posts a story. It is gone by Wednesday, seen by whoever happened to scroll. Café Sabah: A slow Tuesday. The owner writes "Double stamps until noon" and it shows on every customer's lock screen. A few faces from last month are back by eleven.
  6. Month three. Who knows more? Café Zawye: The owner knows the regulars by face, and not much more. Café Sabah: The owner opens the dashboard: every card, who is one stamp from a reward, and who hasn't been in for three weeks.
  7. Which door is yours?

What made it happen

  • The card in the walletOne tap at the counter. No app to download.
  • A name on every cardThe new barista sees who they are serving.
  • Messages and the dashboardReach every card, and see who stopped coming.
Make my card

Example. Every name here is made up.

  1. Rima came in every morning.
  2. Then, one week, she didn't.
  3. Kartak noticed. Not back in 30 days.
  4. You write one line. We miss you. Your next coffee is on us this week.
  5. It lands on her lock screen. We miss you. Your next coffee is on us this week.
  6. Next morning, she is back.
  7. Who stopped coming to you?

What made it happen

  • The win-back listEveryone who hasn't been in for 30 days, ready to message.
  • MessagesWrite once. It reaches every card on the list.
  • The lock screenIt shows like a text. Nothing to install.
Make my card

Example. Every name here is made up.

  1. Tuesday, 3pm. Empty tables.
  2. A story would be gone by tomorrow.
  3. Instead, one switch: double stamps.
  4. Every card gets the news. Double stamps today until 6 pm.
  5. By 4pm, the tables fill.
  6. Every coffee, two stamps.
  7. Reports show when people came.
  8. Got a quiet afternoon?

What made it happen

  • Double stampsTurn it on for an afternoon. It ends by itself.
  • MessagesTell every card at once, on the lock screen.
  • ReportsSee when people come, and what the promotion did.
Make my card

Example. Every name here is made up.

  1. 8am. Twelve in line.
  2. One scan each. Next.
  3. Every stamp says who gave it.
  4. The same card again? It waits.
  5. A wrong tap? Undo it.
  6. You see it all from home.
  7. Let your staff do the stamping.

What made it happen

  • Staff accountsEach barista signs in with their own account.
  • The activity feedEvery stamp, who gave it and when.
  • One stamp a visitA card stamped two minutes ago waits. A slip can be undone.
Make my card

Example. Every name here is made up.

  1. A paper card. Eight stamps.
  2. Then it goes in the wash.
  3. Eight stamps, gone.
  4. And anyone with a pen can add one.
  5. Kartak lives in the phone.
  6. Only your staff can stamp it.
  7. Still on paper?

What made it happen

  • The card in the walletNobody washes their phone. The card is always there.
  • Stamps from your staffOnly your team can add one, and every one is logged.
  • The lock screenEvery stamp shows up, so the customer sees it too.
Make my card

Example. Every name here is made up.

  1. Karim walks past every day.
  2. His card has eight stamps.
  3. He comes within a block of you.
  4. His phone reminds him. You're near Café Sabah. Two more stamps to a free coffee.
  5. He walks in. Stamp nine.
  6. Want it the day it lands?

What made it happen

  • NearbyComingThe card comes up on its own when a customer walks close.
  • The card in the walletEight stamps, always one glance away.
  • StampsOne scan at the counter.
Make my card

Example. Every name here is made up.